The marketing plan (Marketing Plan) is the set of operational processes that derive from the marketing strategy designed to promote a company or a product.
The marketing plan contains all the useful information for a successful advertising campaign, such as the analysis of competitors. In summary, the marketing plan formalizes everything that has been analyzed in the strategy, transforming it into an operational action plan. Through this tool you can have control of the different business sectors to be applied to each single successful strategy.
The marketing plan is divided into the following phases:
- Executive Summary
- Basic mission and objectives
- Marketing situation analysis
- External audit
- Internal audit
- SWOT analysis
- Planning
- Marketing goals
- Action program
- Marketing controls
