Content marketing is a part of marketing that involves creating and sharing media and editorial content in order to acquire customers and monetize a website. This information can be displayed in a variety of types, including news, videos, e-books, infographics, guides, articles, photos, etc …
Content marketing aims to create interest in a particular product or service and entertain the audience, to grab the attention of the end user.
Given the evolution of inbound marketing, content marketing aims to attract users by creating and disseminating relevant content. These contents do not necessarily have to be of an advertising nature, but only informative and / or illustrative in order to stimulate the interest of potential customers.
